If
you want to be taken seriously online, you need to have your own website. It is
a tool that you can use to build-up a following, sell products, and earn a
reputation.
“If
Google teaches you anything, it’s that small ideas can be big.” - Ben
Silbermann
1. Portfolio - You Can Use a Website to
Showcase Your Talent
It
is now common for creative people to use their website as a type of portfolio.
It is a convenient way to showcase your work, and it means you can take
advantage of web design to really highlight your talent. The nice thing about
having an online portfolio is - it can be so easy to keep up-to-date. It means
that you never again have to worry about losing an opportunity because you
didn’t have your portfolio with you – with a website, you only need to give
people the name of the link, just like my website.
2. A Website Can Turn You Into an
Expert
If
you have a website that focuses on a particular niche, it builds your
credibility as an expert on this topic. It doesn’t even matter if you lack the
right academic credentials, the fact that you are writing regularly on this
subject is evidence that you know what you are talking about. If you manage to
build a large readership, you can make money by writing books related to your
niche – you may even be invited to speak as an expert at conferences and
seminars.
3. It Can Demonstrate Your Passion to
Potential Employers and Clients
Having
a website related to your career or business makes you more credible. It shows
that you are passionate about what you do. It can mean that you stand out from
the crowd when applying for jobs because you can prove your commitment to your
career. Your website can also provide reassurance to potential clients that you
are serious about your work.
4. It Can Increase Your Employment
Opportunities
There
are many examples of people who have been headhunted for jobs because of their
website – it is becoming increasingly common. The exciting thing about having
this type of online base is you never know who is going to be reading your
content. If you impress the right people, they may seek you out and offer you
some new opportunities – it could be an easy way to land your dream job.
5. You Can Launch a Business on a
Shoestring
It
doesn’t cost much to launch a business online – all you really need is a
website and a system for collecting money. This means that practically anyone
can become an entrepreneur because the financial cost of entering the market is
so low. Mark Zuckerberg started up Facebook in his dorm room, and the company
didn’t cost much to run in the beginning.
6. You Can Promote Your Business
Products or Services Cheaply
A
website is the most cost-effective way to promote your products and services.
You can potentially reach millions of people from all around the globe. This
type of exposure would cost a fortune using traditional advertising (such as
radio, newspaper), but it costs very little to launch a website as a
promotional tool.
7. You Can Develop Your Creativity with
a Website
The
most effective way to nurture your creativity is to express it. If you are an
artist, fashion designer, a seamstress or tailor, you can have a blog website
and commit to adding new content or pieces every week or month. This means, the
act of maintaining your website can give you the opportunity to express your
talent on a regular basis. Creativity can be a bit like a muscle – the more you
use it, the stronger it becomes.
8. It is an Effective Way to Become
More Knowledgeable
If
you are going to be regularly writing about a topic, it is going to increase
your knowledge of this subject. This is an effective learning strategy, and it
can be useful if you are studying for an exam or just trying to broaden your
education. If you want your website to be popular, you are probably going to
need to provide the latest research and ideas about your niche topic – this
means that your website can act as a strategy for life-long learning.
9. You Can Make a Small Business Appear
Much Bigger
A
professionally designed website can create the impression that your business is
well-established and prosperous – it doesn’t matter if you are working from
your bedroom. This ability to make a small business appear much bigger gives
you the opportunity to really make a dent in the marketplace.
10. Conclusion
Isn’t
it time that you enjoyed some of the many benefits of having a website?
Wouldn’t you benefit from a dedicated platform where you could express your
creativity and share your thoughts? The online world is a wonderful source of
opportunity, but you need to have a presence in order to get noticed.
It’s
NOW or NEVER